Winners of the Creative Moment Awards 2026

It was another brilliant evening at the Creative Moment Awards — not only did some amazing campaigns win on the night, the atmosphere was absolutely electric.

Earnies won Silver in the Creative Auto/Transport Campaign of the Year category for 'Look Up for Londoners'.

Silver Winner: Earnies — Look Up for Londoners

For many pregnant women and disabled passengers, every journey on London's transport network comes with an invisible challenge: standing while others, heads bowed to their phones, fail to notice they need a seat. Determined to change this, Earnies launched a simple but powerful idea. A sticker placed at commuters' feet reading, “LOOK UP, give this seat to anyone who needs it more.” Shared on LinkedIn, the idea struck a nerve, sparking widespread support and prompting TfL to install the signage on the DLR. What began as a simple observation became a movement, encouraging kindness and consideration.

The judges said: Given her talents as a singer-songwriter and pianist, perhaps it's no surprise that Lucy Baker found exactly the right note, transforming a simple observation into an inspiring campaign that delivered real impact and genuinely connected with Londoners.

Congratulations to everyone shortlisted and a special congratulations to all the Creative Moment Awards 2026 winners.