22nd Sep '26 · Creative Moment
Winners of the Creative Moment Awards 2026
Earnies took home Gold — Creative Earned Media Agency Of The Year — at the Creative Moment Awards 2026, and Silver for 'Look Up for Londoners' in the Creative Auto/Transport Campaign of the Year category.
It was another brilliant evening at the Creative Moment Awards — not only did some amazing campaigns win on the night, the atmosphere was absolutely electric.
Gold Winner: Earnies — Creative Earned Media Agency Of The Year
In just two and a half years Earnies has changed domestic homicide law for femicide campaigners, improved the commute for pregnant women and people with disabilities, fought for funding for children's cancer treatments, and signed John-Lewis to John Lewis ahead of the World Cup. Earnies is an agency that puts creative storytelling right at the heart of the business. And the launch of its qualitative insights tool, DEEPER, builds on Earnies’ track record of creating campaigns rooted in human experiences and meaningful insight. Achieving £2.4m+ revenue, 86% YOY growth, global expansion, and behaviour-changing work, through the power of earned.
The judges said: Super-impressive how quickly they’ve built a reputation for creating brave, earned-first ideas that genuinely get people talking.
Finalists
- Earnies
- Grayling UK
- Hope&Glory
- Mischief
- Stakked
- Story Shop
- Taylor Herring
Silver Winner: Earnies — Look Up for Londoners
Silver in the Creative Auto/Transport Campaign of the Year category.
For many pregnant women and disabled passengers, every journey on London's transport network comes with an invisible challenge: standing while others, heads bowed to their phones, fail to notice they need a seat. Determined to change this, Earnies launched a simple but powerful idea. A sticker placed at commuters' feet reading, “LOOK UP, give this seat to anyone who needs it more.” Shared on LinkedIn, the idea struck a nerve, sparking widespread support and prompting TfL to install the signage on the DLR. What began as a simple observation became a movement, encouraging kindness and consideration.
The judges said: Given her talents as a singer-songwriter and pianist, perhaps it's no surprise that Lucy Baker found exactly the right note, transforming a simple observation into an inspiring campaign that delivered real impact and genuinely connected with Londoners.
Congratulations to everyone shortlisted and a special congratulations to all the Creative Moment Awards 2026 winners.