18th Jan ‘26 · PRovoke Media
Global Creative Index 2025: Weber Shandwick tops again
Weber Shandwick beat out Edelman and Golin for the No. 1 spot on our Global Creative Index for 2025 while newcomer Earnies topped the weighted index.
For the fourth time in the last five years, Weber Shandwick ranks No. 1 in our Global Creative Index, a ranking of public relations agencies based on our analysis of winning campaigns from the world’s most prestigious creative awards programmes.
Weber Shandwick finished ahead of Edelman and Golin, while Earnies — a UK agency launched in 2023 — topped the index when results are weighted by agency size, a reflection of the volume of award-winning creative work the agency produced relative to its scale.
The index draws on winners from the industry’s leading creative competitions, awarding points based on the level and prestige of each award, then aggregating those points by agency.