6th Aug ‘26 · PRWeek UK
Moonpig names consumer PR agency
Online greeting cards and gifts business Moonpig has hired a retained creative communications agency.
Moonpig has appointed Earnies to handle its consumer PR on a retained basis, after a competitive pitch process.
The agency will launch campaigns designed to “keep Moonpig front of mind throughout the year”, it said, helping the brand to “capitalise on the occasions and conversations” where it can demonstrate its personality.
Earnies added that it aims to showcase Moonpig’s product range with “fun, thoughtful and emotionally resonant stories”.
Moonpig’s marketing director, Rachael Halliday, said: “From the moment we met the Earnies team, their energy and enthusiasm for the brand was clear. They demonstrated a real understanding of who we are – we’re looking forward to seeing what we create together.”
Jessica O’Donohoe, managing director at Earnies, said: “We’re huge fans of Moonpig. It’s a brand that sits at the heart of some of life’s most meaningful moments, from birthdays and anniversaries to the kind of spontaneous gestures that mean the most.
“What excites us is the opportunity to connect Moonpig to the cultural conversations happening around those moments in new and exciting ways. We can’t wait to get started.”
The win follows Earnies’ recent appointment to launch Lenny’s – a pizza pop-up opening its first permanent site in London this autumn with backing from hospitality group MJMK Restaurants.
Launched in 2023, Earnies won New Consultancy of the Year at the PRWeek UK Awards last October, and made its PRWeek Top 150 consultancies debut this year ranked in 134th place. The agency reported 86 per cent UK revenue growth in 2025 to £2.4m.