Earnies named among the 70 best agencies in the UK

Few firms have made an immediate splash like Earnies, founded in 2023 by W Communications veteran Nikki Collins and backed by The Romans. Last year, the firm was selected as PRovoke Media’s New Agency of the Year, first in the UK and then at a global level, and its “Killed Here” campaign for the charity Killed Women, which replicated London’s landmark blue plaques to draw attention to the scale of the problem of femicide in the UK, was a big winner in the EMEA region and also took home one of 40 Global SABREs. It also ranked number one in our Global Creative Index, weighted by size. And finally, the firm was named to our list of the 100 Best Consumer Agencies in the World.

Recognition is nice, of course — especially when it comes from such a credible and authoritative source — but public relations agencies are judged on performance, and Earnies has continued to grow, with fees increasing from £1.3 million in 2024 to £1.8 million in 2025, a year during which the firm added 10 team members and 15 new clients, including Belvedere, Bodyform, Domino’s, Kickers, Mermaid Gin, M&S, PROPER, Stripe & Stare and Zopa Bank. They join a roster that already includes names like adidas, Hennessy, Just Eat, Leonardo Hotels, Swiss Mountain Rescue, Taco Bell, Tinder and venerable tea brand Typhoo.

And there was even more impressive work. To help Just Eat Takeaway leverage its fourth season as a UEFA sponsor, the firm created a unique jersey designed by Abderrahmane Trabsini, head of design at internationally renowned clothing brand Daily Paper, and football’s jeweller, Trophy by Gassan, securing more than 400 pieces of coverage.