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Back to School 2026
The Idea
We developed “You’ve Got Kickers”, a through the line creative platform for Back to School 2026, designed to position Kickers as the school shoe brand children want and parents trust - and bring one distinctive creative idea to life across the brand’s retail, owned, earned and social channels.
Moving away from the category’s traditional school halls and playgrounds, we captured Back to School through a kids-eye-view, celebrating the real, mischievous moments that define the return to school.
A bold visual identity rooted in Kickers’ iconic red and green brand codes created a campaign that felt unmistakably Kickers while championing the durability, functionality and timeless style the brand is known for.
The campaign rolled out across major retail partners including Schuh, JD Sports, Footasylum and Sports Direct, spanning in-store screens, digital channels, paid social and influencer activity, with an exclusive paid social execution for Schuh, creating a consistent and ownable Back to School presence wherever families were shopping.
