[ CAMPAIGN ]
The Chick 'n' Dip Exchange

The Idea
Domino’s wanted 18-25 year olds — who love a taste of adventure, without breaking the bank — to get excited about the launch of CHICK ‘N’ DIP in the UK.
We found out that 77% of Brits admit to having spare foreign currency rattling around in their drawers after their travels that never gets put to use.
So… we launched with THE CHICK ‘N’ DIP EXCHANGE.
A bureau de chicken, where you can swap tender for tenders.
Got Mexican Peso?
Try our Mexicana.
Got a loose Yen?
Dip into some Teriyaki.
Every penny of spare loose change was donated to Teenage Cancer Trust.