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Furi Furi: Shake it Up!
The Idea
YO! Sushi tasked us with launching their new Furi Furi Chicken Bag – a new way to enjoy chicken by pouring in the spice, sealing the bag and giving it a good shake.
But shaking your stuff is about more than mixing seasoning. It’s dance, movement and personality.
So, to launch Furi Furi, we enlisted one of the UK’s best-known dance personalities to bring the shake to life in-store.
Known for his twisting, popping and shaking with Diversity, Perri Kiely was the perfect partner for Furi Furi. Fresh off the back of Diversity’s UK tour announcement and as the current host of KISS FM Breakfast, Perri is a familiar face across media and social.
YO! worked with Perri to create social-first content, showing that there’s no one right way to shake it. His? Breakdancing.
With a simple CTA to “Shake it YO! way”, Perri encouraged TikTokers to put their own spin on the Furi Furi shake – sparking a wave of shakers across social.
