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John Lewis Signs John Lewis
The Idea
With an unmissable Summer of sport fast approaching, John Lewis tasked us with making them THE go-to destination for TVs and sound systems, helping the nation secure the ultimate home advantage before kick off. The problem? We weren’t allowed to mention the W*rld C*p. And we needed to speak to fans in a way that resonated, with an idea that got past F*F*'s legal team.
So whilst every other brand and their dog signed Premier League golden boys, we did something different…
Enter, Lenell John-Lewis.
The Boston United striker has spent his entire career followed by the chant, “His name is a shop!”, and finally, the shop came knocking.
Lenell gave us the perfect loophole for John Lewis to brag about their unbeatable football viewing set-ups, using the powers of the third person… and an unforgettable chant.
The signing of the century? The fans think so.
