Look Up

It has long been an issue that pregnant women and the physically impaired have found it difficult to get a seat on London’s busy transport.

From Reddit forums to written articles the consensus was clear, something needed to be done about it.

Earnies are all about finding valuable societal insights, and solving its problems.

We took straight to LinkedIn to offer TfL a solution to the seat problem; a campaign called Look Up.

Writing them this post:

And just a few weeks later, the Look Up campaign was live. Real stickers, trialled on the DLR with scope for a city wide rollout.

Our Creative Director, Lucy, even penned a parody of the London Underground song…