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Taco Sell
The Idea
Tapping into the growing circular fashion space, we looked to position Taco Bell takeaway bags as the go-to option for resourceful resellers.
Leveraging ten influencers who already had a presence on Vinted and Depop, we rolled out teaser content, seeding the bags to TikTok’s resale community to drum up excitement for the launch.
Taco Bell’s resale packing station was then officially unveiled at its Baker Street store.
We worked with a photographer to capture the launch, and enlisted four macro influencers to head down to the store, encouraging their audience to jump on the hype (and redeem a free crunchy taco!)
We also distributed a targeted release, successfully securing 16 pieces of coverage, doubling our KPI.
