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The Corntour Wrap
The Idea
In 2025, PROPER Snacks unveiled “Practise PROPER Snacking”, riffing off the relentless world of ‘wellness-speak’ to position eating PROPER snacks as an act of wellness — all with a self-knowing wink.
The goal was to launch Crunch Corn by harnessing the world of wellness and influencers. Now you’re probably thinking: Corn + Wellness? Where in Mercury do we go from there?
In swoops KIM K. Queen of the bizarre wellness trend.
Her SKIMS Contour Face Wrap had just been met with enormous media speculation and outrage. A tight, bandaged, “cinching” wrap designed to ‘snatch’ your jaw. It was utterly bonkers, and ripe for parody.
Thank you, Kim.
We took the most ridiculed wellness tool Kim K has ever created, and launched our Crunch Corn with… The Corntour Face Wrap.
Next, we needed an influencer to be the face, but we couldn’t afford dear Kim… Enter, Alexis Stone.
Impersonator and prosthetics artist extraordinaire, with a loyal following of fans who await her every transformation into famous figures.
