[ OATLY ]
The Oatorcade
The Idea
To launch The Oatly Embassy in London, Oatly challenged us to create a moment impossible to ignore, driving conversation, coverage and crowds to its two day pop-up.
And when an embassy opens, there’s only one way to make an entrance. Diplomatically, of course.
Introducing The Oatorcade.
We appointed comedian and satirist Munya Chawawa as Oatly’s first ever Diplomat of Taste, sending him through the streets of London in a convoy of three Oatly branded Rolls Royces, complete with diplomatic flags and some very important cargo: Oatly’s Future of Taste Report.
The convoy made its way to The Oatly Embassy in South Kensington turning the arrival into a spectacle worthy of international attention.
World of flavour. World class entrance.
